Ekka Showbags 2027
Ekka Showbags 2027
One of the most anticipated parts of every Ekka is a visit to the iconic Courier-Mail Showbag Pavilion. Packed with hundreds of showbags ranging from sweet treats and toys to beauty products, sports merchandise and collectible favourites, there is something for every age and budget.
Whether you're planning your family's annual showbag haul or hunting down a nostalgic favourite, here's everything you need to know about Ekka showbags.
What Are Ekka Showbags?
A visit to the Showbag Pavilion has been an Ekka tradition for generations.
The history of the showbag dates back to the very first Royal Queensland Show in 1876, when visitors received a simple bag of coal. Today, showbags are filled with everything from chocolates and lollies to toys, beauty products, games and popular brands.
From classic favourites to exciting newcomers, the Showbag Pavilion remains one of the most popular attractions at Ekka
Where to Find the Showbag Pavilion
The Courier-Mail Showbag Pavilion is located next to B105 Sideshow Alley at the Brisbane Showgrounds.
With hundreds of showbags on display, it's easy to spend hours exploring the aisles and discovering new favourites. Visitors can enter from multiple access points throughout the pavilion.
For those hoping to avoid larger crowds, consider visiting earlier in the day or later in the evening.
Planning your showbag shop
One of the best ways to make the most of your visit is to plan ahead.
Before arriving at Ekka, browse the latest showbags on the Ekka website and make a shortlist of your must-have bags. Setting a budget before you visit can help make shopping easier, particularly for families.
Helpful tips include:
- Review the showbag guide before your visit.
- Set a budget in advance.
- Visit during quieter periods for a more relaxed experience.
- Consider hiring a locker if you're purchasing multiple showbags.
- Use the Ekka App to help plan your day.
Popular Showbag Favourites
Every year, visitors flock to the Showbag Pavilion in search of classic favourites and exciting new releases.
The iconic Bertie Beetle remains one of Ekka's most recognisable showbags, while popular character, confectionery, gaming and lifestyle brands continue to delight Ekkagoers of all ages.
Keep an eye on the Ekka website for announcements about the latest showbag releases as they become available
Making the Most of Your Day at Ekka
While showbags are a highlight, there is plenty more to enjoy around the Showgrounds.
After visiting the Showbag Pavilion, grab a Strawberry Sundae, explore the animal precincts, enjoy the rides in Sideshow Alley or discover local Queensland food and produce throughout the show.
