Prime & Feeder Cattle Competition

Partner with Queensland’s leading commercial beef benchmarking event!

Position your brand at the centre of Queensland’s commercial beef industry as the Ekka Prime and Feeder Cattle Competition returns in a refreshed format for 2026.

Held at Dalby Regional Saleyards on Friday 3 July, the competition will bring together commercial beef producers, feeder operators, livestock agents, processors, feedlot operators, industry advisors, breed representatives and key agricultural decision-makers for a full day of benchmarking, judging, auction activity, trade engagement and networking.

With the Ekka celebrating its 150th anniversary in 2026, this is a rare opportunity to align your organisation with one of Queensland’s most trusted agricultural institutions during a milestone year.

What’s happening on the day?

The 2026 Prime and Feeder Cattle Competition will take place at Dalby Regional Saleyards, one of Australia’s largest livestock selling centres, renowned for strong weekly throughput and prices.

Friday 3 July 2026

8am – 4pm
Prime and Feeder Cattle Competition at Dalby Saleyards, including:

•    Industry trade show
•    Viewing
•    Weighing
•    Judging
•    Auction

4:30pm – 5:30pm
Networking hour at Dalby Showgrounds

5:30pm – 9pm
Awards Presentation Dinner at Dalby Showgrounds

The event also coincides with the 85th anniversary of Dalby Regional Saleyards, reinforcing the long-standing role cattle competitions and saleyards have played in Queensland’s show and livestock history.

Why sponsor the Prime and Feeder Cattle Competition?

Following a one-year hiatus, the refreshed competition format is expected to attract strong participation, with an estimated 250 beef exhibitors and entries, moving toward a record 1,000 head of cattle.

Sponsorship benefits include:

•    Direct access to commercial cattle producers and industry decision-makers
•    Brand presence during live benchmarking, weighing, judging and auction activity
•    Face-to-face engagement in an operational saleyard environment
•    Association with Queensland’s leading beef competition
•    Networking opportunities throughout the day and at the Awards Presentation Dinner
•    Visibility during Ekka’s 150th anniversary year

A targeted audience that matters

The Prime and Feeder Cattle Competition is exclusive to an industry audience, meaning your message will be seen by people directly involved in purchasing, production and performance decisions.

Who attends:

•    Commercial beef producers
•    Feeder operators
•    Livestock agents
•    Processors
•    Feedlot operators
•    Industry advisors
•    Breed representatives
•    RNA Beef Committee members

This makes the competition a highly valuable platform for brands across animal health, feed and nutrition, genetics and performance, weighing and NLIS technology, ag tech, data platforms, farm equipment, infrastructure, finance and insurance.

Sponsorship opportunities

A range of sponsorship opportunities is available for organisations wanting meaningful engagement with the beef industry.

All partnership levels include direct engagement with Prime and Feeder Cattle exhibitors and alignment with Queensland’s leading beef competition.

Be part of a defining year

for Ekka Beef Week

The 2026 Ekka Prime and Feeder Cattle Competition offers sponsors a unique combination of heritage, industry relevance and commercial connection.

Whether your goal is brand awareness, industry connection, customer engagement or long-term agricultural alignment, this is a powerful opportunity to connect with the people shaping Queensland’s beef industry.