The Nature in Bloom Natural Fibres Fashion Parades presented by Channel Seven will celebrate Queensland agriculture and community, with a new line-up of women’s and menswear designers in 41 shows over the 10 days of Ekka. The parades, directed by Laura Churchill for the third year, will celebrate the colours and climate of spring in Queensland in a new Nature in Bloom show. Inspired by the iconic Queensland scene of jacarandas in flower, Nature in Bloom will provide a romantic, floral backdrop to showcase Queensland’s best natural fibre fashion. In a new dimension to the show, award-winning violinist Emma Beau will open and close each parade with a live violin performance, setting the romantic theme. This year marks the 28th year of Ekka presenting its fashion parades, which is the show’s most glamourous event. To continue the Ekka tradition of championing local talent, there is a fresh line-up of 16 Queensland designers - seven of which are new to the Ekka runway.