The Royal Queensland Show, affectionately known by Queenslanders as Ekka, is the state's largest annual event. Averaging close to 400,000 attendees each and every year, Ekka is a brilliant way for marketers to get your message and products in front of an audience who are ready to spend. The average Ekka attendee spends close to $320 per person during their 5 to 7 hours on site!

With our world class Steakhouse, high-end fashion shows, Gourmet Plaza, Cooking Stage and Food Hall, the Ekka has an attraction point and will be actively targeting the “foodie” audience as well.

Every Ekka is different, with new exhibitors, events and entertainers each year. Our multi-million dollar promotional campaigns ensure no Queenslander would be unaware of the Ekka’s offering with TV, radio, print, out of home, digital, social and direct marketing efforts covering the event. You can leverage these audiences by working with our marketing team to achieve on-site activations focused on real world ROI’s that ring the cash register.

Like to be a part of Queensland’s biggest annual event? Contact our sponsorship team today!

Contact Us 

Kerryn Bear
07 3253 3928

Tracey Vardy
07 3253 3993


To view our list of current partners, including Presenting, Grand Champion, Champion and Blue Ribbon, follow the link below.

View our Partners


The RNA is committed to actively supporting our partners. We work collaboratively with you to identify your target audiences and objectives – from brand awareness to customer acquisition and retention. Assets with a synergy to your business are identified and bespoke partnerships are designed to deliver a maximum return on your investment.