There is no bigger annual event in Queensland than the Royal Queensland Show, affectionately known by Queenslanders as “the Ekka” (an abbreviation of the “Brisbane Exhibition”). Averaging close to 400,000 attendees each and every year, Ekka is a brilliant way for marketers to get your message and products in front of an audience ready to spend. The average Ekka attendee spend is close to $320 per person during their 5 to 7 hours on site!
The Ekka attracts three primary demographics:
- Families with children – mum, dad and the children enjoying rides, showbags, animals and our world class Night Show!
- SINKs and DINKs – single and double income, largely 45+ with no children, brand loyal Ekka customers who return year after year!
- Weekend Warriors – the 18 to 35 year old hitting the Ekka on weekends and public holidays for fun, food and frivolities!
With our world class Steakhouse, high end fashion shows, Gourmet Plaza, Cooking Stage and Food Hall the Ekka in 2017 has an attraction point and will be actively targeting the “foodie” audience as well.
Every Ekka is different with new exhibitors, events and entertainers each year. Our multi-million dollar promotional campaigns ensure no Queenslander would be unaware of the 2017 Ekka’s offering with TV, radio, print, out of home, digital. social and direct marketing efforts covering the event.
You can leverage these audiences by working with our marketing team to achieve on site activations focused on real world ROI’s that ring the cash register.
Like to be a part of Queensland’s biggest annual event in our 140th year of operation? Contact our sponsorship team today!